What is a Sponsor

A sponsor may be an individual person, a corporation or any entity wishing to contribute money or equipment to support a cause. Sponsors engage in contracts called sponsorships. Sponsorships are agreements between contributors and organizations or individuals with for promotion of events or programs and having specific terms of support for that individual or organization's progression.

Sponsorship agreements provide funding and resources for those in need while providing exposure for the sponsor. Event sponsors and sports team sponsorships donate money, equipment, clothes and any other necessity for the successful participation or execution of any event. In return for these donations, sponsorship benefits include exposure to a specific target environment. Sponsorship marketing is hugely beneficial for companies as it provides them with a sponsorship resume from which contributors benefit by receiving tax credits that are available to them for their contributions.

There are many different types of sponsorships benefiting many different groups of people. There are corporations contributing to such organizations as child sponsorships, environmental sponsorships, sports sponsorships, racing sponsorships, Olympic sponsorships, and motocross sponsorships.

Sponsor benefits may be in the form of free advertising on the internet on particular organizations web sites, in the from of calendar sponsorships through the creation of ads or photos, as commercials on television, as company previews before movies in theatres, as announcements after programming, particularly on public funded programming, as well as corporate sponsors being advertised on the back of tickets sold for events, banners hung in stadiums and some corporations contribute large amounts of sponsorship money, with the name of their company on public venues such as stadiums or buildings.