Online sponsorship is a means of marketing offered to individuals and corporations for their contribution of sponsorship to organizations who have online means of promotion. Online sponsorship may be in the form of ads on the community calendar of a sports team, a banner on the top of the web page of a group who received sponsorship from a corporation, or a mention on a prestigious online site for an internationally known cultural arts center.
Online sponsorships may be productive for those online sponsors who have banners and ads or recognition of support on performing arts web sites, cultural organization websites and the corporations' own website. Many corporations who have sponsored causes advertise the cause on their own site, and so visitors who frequent either site will see the affiliation and the receiver and the sponsor both benefit.
Costs of online sponsorships vary depending on the organization and the type of online sponsor representation. The online sponsorship package offered by the sponsored organization or individual may be discussed and most sponsorship packages will be designed to fit the corporation, individual online sponsor or small business online sponsor's needs.