NASCAR is a thriving race car sport that has many thousands of fans. These fans are referred to as NASCAR Nation. NASCAR sponsors are those who contribute money for the option of advertising through means of painting cars with their corporation's color scheme, logo and name for premium representation on the NASCAR circuit. Some sponsors may decide that in place of the very expensive car promotion, to contribute funds to sponsor a particular racer through banners, stickers or endorsements of fuels, oils, air filters, tires or other essential car parts.
NASCAR sponsors their own brand of merchandise that contributes to the funding of NASCAR as well, so combined with NASCAR's sponsorships, NASCAR makes quite a bit of money. Many top and well known corporations sponsor NASCAR for the huge exposure they can get as a sponsor of a NASCAR racing team
It is said that NASCAR is the second most popular sport watched on television after football. With that kind of exposure it is no wonder that corporate sponsorships for NASCAR are in demand. Clients may choose a NASCAR sponsorship package that suits them. The particular sponsor is matched with a suitable NASCAR racing team, and is given the choice of what colors their team car will be painted.
NASCAR sponsors receive the benefits of product exposure to literally millions of people through television, cable television and the internet. NASCAR sponsors are also appreciated by the many thousands of people who attend NASCAR events. NASCAR is the only sport that has its games last a week. Spectators frequently stay the entire week and are exposed to promotional material the entire time.